Is graffiti an art form or a visual nuisance? Whatever side
of the argument you land on, you have to admit that graffiti draws attention. Graffiti marketing, otherwise known as four-walls marketing, is the most cost effective tool for operators to attract new customers, repeat business and increase sales. Graffiti marketing uses every marketing zone in your restaurant to sell specials, pump up promotions and pack your party room. Take an inventory of your restaurant. Decide the zones best suited to “get the word out.” Use banners on your building, signage in your lobby, table tents on every table and flyers at your hostess stand and distributed in every take-out order. My favorite tool is signage in the restrooms. A little unorthodox? Yes. But it’s the only place your marketing message is not competing for share of attention. Marketing through multiple zones ensures your message is seen—often more than once, maximizing its impact. Graffiti marketing is one of the most cost effective ways to get your marketing message out.