What is the goal of a well-crafted restaurant menu?

Your menu is your primary means of representation: It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it.

What are Menu Allowances?
These are cash incentives from your vendors. They are rewards to restaurant owners for incorporating certain products in your recipes and displaying the products logo on your menu. What to learn how you can cash in on this sometimes top secret deal?